Our new brand LOGO
Our new LOGO - a few words about it
The range of our parts has grown a lot in the last years. Thus, we had also the desire that our brand logo grows, that it gets more statement.
Initially, everything was focused on an appropriate slogan. In terms of content "Custom parts for individualists" was a good match. However, "individualists" seemed like a tongue twister to us. Something else was needed. And so, we came up with BE ONE OF A KIND. With the meaning of BE UNIQUE - unique with & through our accessories. Expressed in English as it's easier to pronounce. And also, because we become more and more international with WUNDERKIND-Custom.
The lettering has been redesigned, it now seems clearer and tidier than before. Curves were taken out and the symmetry was revised. The colors also appear clearer now. Black on white or white on black. Simply reduced to the essentials, that's all it should be.
The range of our parts has grown a lot in the last years. Thus, we had also the desire that our brand logo grows, that it gets more statement.
Initially, everything was focused on an appropriate slogan. In terms of content "Custom parts for individualists" was a good match. However, "individualists" seemed like a tongue twister to us. Something else was needed. And so, we came up with BE ONE OF A KIND. With the meaning of BE UNIQUE - unique with & through our accessories. Expressed in English as it's easier to pronounce. And also, because we become more and more international with WUNDERKIND-Custom.
The lettering has been redesigned, it now seems clearer and tidier than before. Curves were taken out and the symmetry was revised. The colors also appear clearer now. Black on white or white on black. Simply reduced to the essentials, that's all it should be.
Our new LOGO - a few words about it
The range of our parts has grown a lot in the last years. Thus, we had also the desire that our brand logo grows, that it gets more statement.
Initially, everything was focused on an appropriate slogan. In terms of content "Custom parts for individualists" was a good match. However, "individualists" seemed like a tongue twister to us. Something else was needed. And so, we came up with BE ONE OF A KIND. With the meaning of BE UNIQUE - unique with & through our accessories. Expressed in English as it's easier to pronounce. And also, because we become more and more international with WUNDERKIND-Custom.
The lettering has been redesigned, it now seems clearer and tidier than before. Curves were taken out and the symmetry was revised. The colors also appear clearer now. Black on white or white on black. Simply reduced to the essentials, that's all it should be.
The range of our parts has grown a lot in the last years. Thus, we had also the desire that our brand logo grows, that it gets more statement.
Initially, everything was focused on an appropriate slogan. In terms of content "Custom parts for individualists" was a good match. However, "individualists" seemed like a tongue twister to us. Something else was needed. And so, we came up with BE ONE OF A KIND. With the meaning of BE UNIQUE - unique with & through our accessories. Expressed in English as it's easier to pronounce. And also, because we become more and more international with WUNDERKIND-Custom.
The lettering has been redesigned, it now seems clearer and tidier than before. Curves were taken out and the symmetry was revised. The colors also appear clearer now. Black on white or white on black. Simply reduced to the essentials, that's all it should be.
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”Quality is affordable. Reliability is invaluable. This is included with us. I do everything for that. Day by day.“
Christian Mehlhorn | Managing Director of ABM
ABM Fahrzeugtechnik GmbH
Krummholzstraße 5
D-79206 Breisach
Phone: +49 7667 9446-91
© ABM FAHRZEUGTECHNIK GMBH
Krummholzstraße 5
D-79206 Breisach
Phone: +49 7667 9446-91
© ABM FAHRZEUGTECHNIK GMBH
© 2017 ABM